The Media and Entertainment Industry today is characterized by a proliferation of products, consolidation, new technologies, threats to copyrights, rising talent costs and changing advertiser needs. These have brought to the fore a whole set of strategic, operational and financial challenges that confront the media and entertainment industry. We characterize the needs for the media and entertainment Industry as follows:
Top Line and Revenue Growth: The Media Industry is characterized by a perishable inventory. Effective allocation and control of inventory is, therefore, indispensable. We advocate the use Revenue/Yield Management tools to optimally allocate a time based inventory among the customers for Revenue Maximization. This is supported by a robust Forecasting cycle segmented on a variety of parameters, effective planning of capacity, demand and capacity matching and bid price determination. The exercise is effective in controlling the revenue leakage, achieving high utilization of the inventory during the lean periods, spreading and balancing the demand evenly in the time horizon and effective utilization of constrained capacity to minimize lost demand.
Cost Reduction: We enable both long term and short term turnarounds in cost reduction and bottom line spikes through optimal subscription fees, reduced support costs and increased utilization of production facilities. This is achieved by reduction of wastage, creation of synergies in operations, creating of effecting operating plans and effective resource utilization
Long Term Strategy: We help in the development of the long term strategic plan for business houses that focus on portfolio management, budgeting, investment decisions, mergers and acquisitions, analysing and evaluating the market trends, revenue streams and expense categories, risk analysis, evaluation of financing options and maximising the return of investment.
Distribution: We help the media houses devise an effective distribution and channel management strategy for the efficient distribution of its content through the various channels. This includes channel analysis, market reach and medium effectiveness study, content management, digitalization of content, mitigate piracy and copyright violations, reduce channel losses and ensure optimal operation ratio.
Technology: Technology is no longer a back office tool and our proactive use of IT strategy along with our technical products drives the efficiencies through the organization and enhances the existing products.
Aqua MCG with its expertise in the media and entertainment industry holds the edge in providing value addition to our clients. Our best in class capabilities help our clients to fulfill their business objectives, be it reducing cost or revenue growth. We beleive in not only strategising but position ourselves as the superior program managers and execution leaders ensuring successful implementation, execution and running of an SCM program in media and entertainment industry.